https://img-hws.y8.com/cloud/y8-thumbs/158036/s640x360_video_thumbnail.jpg All it took was 2,100 ping pong balls, 1,650 mousetraps, 120 metres of LED lights and a steady hand to generate 20 million hits across all media. The reverberations are still being felt. A crazy project, this apparently frivolous piece of entertainment proves how to generate serious brand lust outside the constraints of traditional advertising.
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